In the past year, the New York Times has taken a number of steps to increase its visibility in the public eye.
The New York Post has launched a new brand initiative called “LAD” to increase the presence of its editorial content on the front page, while the New Yorker has made it a goal to make sure its new digital content reaches its readers.
But none of these changes has changed the nature of what the Times does.
The Times has become a newspaper, not a magazine.
And the Times has no intention of abandoning the traditional role of a newspaper that has been around since 1791, writes James W. Loughlin Jr.